Pagina Personale

Birgit Hagen

Docente

E-mail: birgit.hagenunipv.it

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Curriculum vitae

Presentazione

ENG - Birgit Hagen is Associate Professor of International Entrepreneurship and Marketing at the University of Pavia. She received her PhDs from the Vienna University of Economics and Business with a doctoral thesis at the intersection of International Marketing/International Finance and from the University of Pavia with research on strategic types in international small- and medium-sized enterprises. Her research interests fall at the intersection of small and medium-size firm internationalization, international entrepreneurship, and marketing with particular emphasis on strategic issues and agility. Birgit was and is involved in numerous international and national projects (competitive) research projects, e.g. Horizon 2020, MISE (Italian Ministry of Innovation and Economic Development), PRIN (projects of National Interest), and various Erasmus+ strategic partnership projects related to research and teaching. Her teaching activities include courses on “International Entrepreneurship and Entrepreneurial Marketing" in the Master program in International Business and Entrepreneurship’ (MIBE), a module in “Entrepreneurship” in the PhD Program in ‘Applied Economics and Management’ and most recently ‘Principles of Marketing’ in the Management program at bachelor level. Birgit is also involved in an international Executive PhD program of the Business Science Institute with entrepreneurship and qualitative research modules and in the EMBAT (executive MBA Ticinensis) with lectures on entrepreneurial-agile marketing. Birgit is the vice-coordinator of the MSc in International Business and Entrepreneurship, the Academic Coordinator of the MIBE Double Degree Programs, and the executive vice-president of the University Foundation Alma Mater Ticinensis. She is a member of the international strategic advisory board of the University of Jean-Moulin 3 in Lyon, France. In the past she held various marketing positions in Austria, worked as the assistant to the Vice President - Head of (Region) Europe and International Marketing in Paris, and served as the Head of a Therapeutic Unit/Marketing in Italy for a multinational enterprise.

ITA - Birgit Hagen è Professore Associato di imprenditorialità internazionale e marketing. Ha conseguito un dottorato di ricerca presso l'Università di Economia e Management di Vienna con specializzazione in Marketing internazionale / Finanza internazionale e uno presso l'Università di Pavia. I suoi interessi di ricerca si collocano tra l'internazionalizzazione delle piccole imprese, l'imprenditorialità internazionale ed il marketing con particolare riguardo agli aspetti strategici e all’agilità. È inoltre coinvolta in un progetto MISE (Ministero dell’Innovazione e dello Sviluppo Economico), Horizon 2020 e in Erasmus+ strategic partnerships relativi all'imprenditorialità e al marketing internazionali. E’ titolare dei corsi "“International Entrepreneurship and Entrepreneurial Marketing” del MIBE , “Principles of Marketing” della laurea triennale in Management e docente del modulo “Entrepreneurship” inerente al dottorato in ‘Applied Economics and Management’. Birgit è anche coinvolta in un programma internazionale di executive PhD del Business Science Institute e nell’executive MBA dell’Università di Pavia/Fondazione Alma Mater Ticinensis. È coordinatrice accademica del programma MIBE Double Degree e membro della commissione MIBE. E’ membro dello strategic advisory board dell’IAE – Università di Jean-Moulin 3, Lione, Francia. Infine, in passato ha ricoperto varie posizioni di marketing in Austria, ha lavorato nel marketing internazionale e strategico a Parigi e in Italia per un'impresa multinazionale.

Ufficio e Contatti

Ufficio

39

Telefono

0382 98 6457

Orario di Ricevimento

skype - indicare il birgit_hagen; ricevimento online giovedì 17.30-18.30

+39 382 98.6475-6201
bidellato.sanfelice@unipv.it